Erik Marino
Creative & Brand Leader | Creative Direction, Brand Strategy & Design Leadership | Streetwear, Gaming, Music & Entertainment | IP Partnerships & Collaborations
- Role
- Strategic Advisor at Pleasures Now
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Erik Marino
Creative strategist, founder, and brand/apparel leader with 15+ years building culture-driven products, partnerships, and IP across streetwear, sportswear, music, gaming and global fan culture. I operate at the intersection of creative direction, design leadership, licensing, and commerce—turning subculture, fandom, and legacy IP into scalable brands. I leverage AI tools to accelerate concept development, brand storytelling, product workflows, and market insight.After co-founding Rocksmith and operating the Wu-Tang Clan brand, I transitioned into gaming and youth culture—leading creative, product, and design direction across apparel, lifestyle, and sportswear-adjacent programs for two of the most influential esports organizations: FaZe Clan and TSM.Across FaZe Clan and TSM, I directed collaborations with partners such as Xbox, NFL, Man City, Beats by Dre, Champion, Kappa, Clot, Medicom, G-Shock, and major anime/entertainment IPs via Crunchyroll and Sony—bridging gaming, streetwear, and global pop culture through product and brand storytelling.Focus Areas:• Creative Direction & Design Leadership• Brand & Licensing Strategy / IP Partnerships• End-to-End Product, D2C & Merch Leadership• Global Collaborations, Talent, Influencers & Culture• Turning gaming, music & streetwear communities into commercial ecosystemsPortfolio:
Experience
Strategic Advisor
Apr 2026 — Present
Education
STARR FOUNDATION LLC.
NYC, Apprenticeship
1999 — 2000
Skills
- Digital Marketing
- Apparel
- Brand Management
- Creative Direction
- Brand Development
- Advertising
- Marketing Management
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