Erik Luftglass

About Erik Luftglass

I’m a senior music and entertainment executive with a focus on artist relations, talent strategy, and live experiences at scale. Most of my work sits at the intersection of artists, platforms, and partners, turning long-standing relationships into strong content, memorable fan experiences, and real business value.I’ve spent my career navigating high-stakes creative environments, where judgment, discretion, and relationships matter as much as results.My background includes leadership roles at MTV, VH1, and SiriusXM, along with nearly a decade as an entrepreneur in artist management and consulting. I’ve led the development and production of multi-platform content—including long-form series, documentaries, live performances, and digital campaigns—designed to drive audience engagement, cultural relevance, and brand value.I’ve also overseen major experiential and live event initiatives in partnership with organizations such as Live Nation, AEG, Goldenvoice, the NFL, Danny Wimmer Presents, the Rock & Roll Hall of Fame, and the PGA of America. These collaborations have resulted in exclusive artist events, immersive activations, and multi-city programs that create meaningful value for audiences, artists, and partners alike.At the core of my work is a focus on artists, authenticity, and execution. I’m passionate about building high-performing teams, developing talent-forward strategies, and creating content and experiences that resonate at scale. My work consistently balances creative ambition with business objectives, audience growth, and partner value.I’ve had the privilege of collaborating with many of the world’s most iconic artists—including Bruce Springsteen, Paul McCartney, Ringo Starr, Robert Plant, The Who, The Rolling Stones, Tom Petty, U2, and Aerosmith—always with an emphasis on trust, creativity, and long-term relationships.I’m selective about the opportunities I consider and typically engage through trusted introductions. That said, I’m always open to a confidential conversation when there’s real alignment around experience, relationships, and long-term vision.

Experience

1. Senior Director, Artist & Industry Relations, Promotions Events

   SiriusXM

   Nov 2015 — Present

   Owned Artist & Industry Relations strategy across Rock, Country, Sports, and Music Talk verticals, shaping talent initiatives and high-profile collaborations across SiriusXM platforms. Served as the primary senior point of contact for artists, managers, and partners across those verticals. • Drove booking and relationship strategy for A-list artists, celebrities, and athletes, supporting marquee album launches, national tours, and premium brand partnerships. • Built and led strategic partnerships with Live Nation, AEG, Goldenvoice, the NFL, Danny Wimmer Presents, the Rock & Roll Hall of Fame, and the PGA of America, creating exclusive content, experiential activations, and multi-city programs. • Executive-produced original programming and live events that elevated audience engagement, cultural impact, and platform differentiation. • Led end-to-end execution of artist-driven subscriber events, aligning creative vision, production, and partner goals.

Education

• Rutgers University

  BS, Communications/Political Science

  1987 — 1991

Skills

• Music Industry
• Social Media
• Music Licensing
• Recording
• Songwriting
• Artist Management
• Talent Management
• Rock
• Digital Media
• Video
• A&R
• Music
• Guitar
• Guitarist
• Live Events
• Music Publishing
• Radio
• Event Management
• Concerts
• Video Production
• Music Supervision
• Entertainment
• Television
• Producing
• Talent Booking
• Record Labels
• Artist Development
• Music Production
• Creative Direction
• Television Production
• Band
• Artist Relations
• Music Programming
• Talent Relations
• New Media