Erik Ketcham
Senior Engineering Manager @Affirm
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WORK HISTORY
Senior Engineering Manager @Affirm
San Francisco, CA, US
Direct To Consumer OrgAcquisition & Onboarding (direct & indirect management)Streamline, simplify and drive user onboarding & growth. Grow user adoption of Affirms products with an emphasis on the Affirm Card product.Home & Web Experience aka: Activation (indirect management)Tailor the mobile app and web experience to meet users where they are by providing the incentives, promotions, navigation, and content that removes friction for them to adopt existing and new products that can benefit them based on their finance and shopping preferences. Gift Card Mall (direct management)Special Project: Leveraged internal & external agency staffing to spin up a Gift Card marketplace in time for the holiday season (approx 3 month build timeline). Partnered with Gift Card external marketplace vendor, and several others to bring Gift Card financing and virtual delivery to customers. Logged Out Web (direct management)Owned public facing website (and tooling) leveraged to promote, market and educate public about Affirms products and offerings. Worked extensively with PMM/PM groups to assist in GTM campaigns- Financial Platforms OrgLoans Ledger: Led the Loans Ledger team to implement business, accounting and capital markets partner requirements into scalable and auditable solutions. The team\'s data powers audits, financial reporting, accounting 10Q/K, and EoM/Q/Y Close. Additionally, the team\'s data drives investor sweeps, merchant disbursements, originations, and trading/securitization functions.Loans Platform: Established and managed Loans Platform (life-cycle) team to bridge the technical gaps between customer checkout, servicing lifecycle, and back-office money movement functions- Merchant Engineering OrgMerchant: Built out and managed 3 engineering teams: Experience (Growth & Funnel Optimization), APIs (full-stack integrations), and Accounts (Dashboard & Reporting) team to meet our growing merchant needs.
EDUCATION
Kendall College of Art and Design
BFA, Visual Communications
Western Michigan University
NA, Engineering Management
ABOUT ERIK KETCHAM
I\'m a passionate technologist who thrives on building and growing diverse engineering teams. I lead with empathy, communicate directly, and thrive in environments where I can help solve complex problems. I\'m an action-oriented advocate for DEI programs, interview strategy, mentorship, and continuous feedback.
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