Erikka Fisher
Sr. Manager, Digital Strategy & Site Merchandising | eCommerce & CX Optimization | Omni-Channel Execution | Leader of High-Impact, Cross-Functional Teams | Driving Digital Growth
- Role
- Sr Manager, Digital Strategy & Operations at PetSmart
- Location
- Scottsdale, AZ, US
- LinkedIn followers
- 500 followers
About Erikka Fisher
Digital strategy and merchandising leader with 15+ years of experience driving omni-channel growth, transforming the customer journey, and leading eCommerce initiatives that bridge technology, product, and marketing.Known for simplifying complex challenges, building high-impact teams, and influencing product roadmaps to accelerate innovation. Passionate about team development, data-led decision making, and delivering scalable digital solutions.Currently leading initiatives to enhance the OMNI shopping experience, site performance, and digital operations across a high-growth platform.
Experience
Sr Manager, Digital Strategy & Operations
Nov 2024 — Present
Focus on enterprise-level strategy, digital operations, and customer experience transformation• Shape and lead digital strategy across key customer interaction points within a $1B+ business• Guide roadmap prioritization in partnership with Product, balancing funding, resources, and customer impact• Serve as advisor to A/B Testing team to ensure insights align to business goals and product pipeline• Partner cross-functionally with Tech, Merchandising, and Marketing to drive digital innovation• Manage a team accountable for UI ownership, journey optimization, and strategic program execution
Education
University of Arizona
BS, Retail and Consumer Sciences
2004 — 2009
Skills
- Merchandising
- Microsoft Excel
- Assortment Optimization
- Pricing
- Customer Service
- Cross-Functional Team Leadership
- Retail
- Management
- Leadership
- Trend Analysis
- Assortment
- Inventory Management
- Inventory Control
- Forecasting
- Six Sigma
- Store Management
- Cpfr
- Visual Merchandising
- Microsoft Office
- Sales
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