Erik Fabian
Brand builder. Home baker. Dad.
- Role
- CEO Co-founder at Sourhouse Llc
- Location
- Asheville, NC, US
- LinkedIn followers
- 500 followers
About Erik Fabian
I am told that I am a good listener, that I meet my clients where they are at, and give them more confidence in their story. Empathy is at the core of what I do to help founders grow new brands in an age of off-the-shelf ventures.My Wheelhouse: B2C & B2B Marketing, Experiential Marketing, Event Design, Brand Strategy, Developing Brand Partnerships, Employer Branding, Social Media, Communications, Contemporary Culture, Art and Public Relations.Skills: Strategic branding, managing creative teams, naming, writing, listening, cultural research, ideation, group facilitation, media production, event design, and workshop design.An Invitation: I think most people are bigger than their job titles. We all share the task of finding a way to express ourselves fully in whatever role we fill. I always appreciate meeting people who are reaching beyond their niche, starting new projects, and who would introduce me to new challenges. If you do reach out, please let me know why you want to connect in your message.
Experience
CEO Co-founder
Apr 2020 — Present · Asheville, NC, US
I co-founded Sourhouse with designer Jennifer Olson. We envision a world where people gather daily to share homemade sourdough bread and other fermented foods. So we make it our mission to help people bake more sourdough bread. We make tools that simplify sourdough baking and that will earn a proud spot on your counter. Our easy-to-clean jars for sourdough starter, Goldie by Sourhouse: a warm, safe home for sourdough starter, and DoughBed by Sourhouse are now best selling sourdough baking tools. The Kitchn has called our products “simple, stress-free and gorgeous”.Our tools have now won awards from Good Housekeeping, Fast Co, and Domino.Learn more at Sourhouse.co
Education
The Evergreen State College
Bachelor’s Degree, Liberal Arts
1997 — 2000
School of the Art Institute of Chicago
MFA, Studio Art (Performance)
2002 — 2004
Skills
- Management
- Live Events
- Effective Meetings
- Event Producing
- Arts Administration
- Technical Aptitude
- Teaching
- Entrepreneurship
- Adobe Creative Suite
- Templating
- Strategic Communications
- Public Relations
- Building Relationships
- Consultative Selling
- Market Research
- Group Facilitation
- Final Cut Pro
- Retreat Facilitation
- Strategic Planning
- Event Programming
- Rapid Prototyping
- Comprehension
- Interviews
- Visioning
- Strategic Thinking
- Managing Creative Teams
- Photography
- Event Planning
- Art
- Strategy
- Brand Strategy
- Performing Arts
- Theatrical Production
- Artist Relations
- Marketing to Creative Class
- Brand Stewardship
- Production
- Public Speaking
- Special Events
- Microsoft Office
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