Erik Estrada
AI-Driven Communications Strategist | Sales Engineer | Storytelling for Tech | Bilingual Customer Success Manager at AT&T
- Role
- Senior Customer Success Manager at AT&T
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Erik Estrada
I’m a bilingual (English/Spanish) communication and media professional with a passion for transforming complex technical solutions into relatable stories that drive engagement and business growth. At AT & T, I’ve led onboarding strategies that reduced implementation time by 30%, increased product adoption with AI innovation, and strengthened client retention across enterprise and fiber accounts.My background includes experience in B2B sales, customer success, and multimedia content creation—each step grounded in strategic storytelling and human-centered design. Whether I’m delivering technical trainings or crafting collateral, I aim to bridge the gap between innovation and user impact.I recently completed my Master’s in Communication & Marketing Management at USC (Magna Cum Laude), and I’m deeply committed to growing in roles that merge technology, communication, and purpose-driven storytelling.
Experience
Senior Customer Success Manager
Apr 2025 — Present · Dallas-Fort Worth, TX, US
Strengthened customer retention by 25% by aligning fiber and AI-enhanced solutions with evolving business needs • Reduced onboarding time by 30% for fiber and enterprise clients through tailored implementation plans • Developed collateral that drove an 18% increase in product adoption, showcasing early AI use cases • Delivered 50+ technical training sessions, boosting cross-team efficiency by 35% • Enhanced engagement among Spanish-speaking clients by 40% through bilingual presentations and AI demo support
Education
University of Southern California
Master's degree, Communication Marketing Management
California State University-San Bernardino
Bachelor of Arts - BA, Communication and Media Studies
2016 — 2018
California State University-San Bernardino
Bachelor's Degree
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