Erik Dages

About Erik Dages

Sales and marketing executive with full commercial responsibility for building and…

Experience

1. Vice President of Sales and Marketing

   Cmi Motor Inc Cfmoto Canada

   Oct 2024 — Present · CA

   As Vice President of Sales and Marketing at CMI Motor Inc (CFMOTO), I lead a dedicated team focused on driving brand growth, market expansion, and innovative marketing strategies for the CFMOTO brand across Canada. My role involves overseeing strategic sales initiatives and integrated marketing efforts to ensure the company remains a leading player in the Canadian powersports market.Key Responsibilities & Achievements: Spearhead the development and execution of comprehensive sales and marketing strategies that align with the company’s growth goals and strengthen its competitive position across Canada. Manage a high-performing team of sales and marketing professionals, fostering collaboration to drive cross-departmental success. Develop and implement integrated marketing campaigns across multiple channels, including digital marketing, social media, email, and traditional media, resulting in a measurable increase in brand visibility and customer engagement. Analyze market trends, consumer behavior, and competitor activity to identify opportunities and refine strategies, consistently achieving significant sales targets. Oversee new product launches, ensuring effective positioning, customer awareness, and distribution across Canada. Lead the creation of impactful B2B and B2C marketing materials, including promotional content, dealer communications, and event marketing, to support business development. Actively participate in executive leadership meetings, contributing insights and recommendations to guide strategic decisions and achieve company objectives. Cultivate member association partnerships and oversee third-party banking relationships to drive growth and strengthen strategic value.

Education

• Arizona State University

  Bachelor of Science (B.S.), Finance, Minor in German and International Business certificate

  1998 — 2003

• HEC Lausanne - The Faculty of Business and Economics of the University of Lausanne

  Executive MBA, Management and Corporate Finance

Skills

• Business Planning
• Portfolio Management
• Corporate Finance
• Budgets
• Finance
• Process Improvement
• Financial Analysis
• Negotiation
• Risk Management
• Team Management
• Credit Risk
• Coaching
• Leadership
• Management
• Financial Reporting
• Credit
• Financial Modeling
• Strategic Financial Planning
• Business Analysis
• Financial Risk
• Managerial Finance
• Sap
• Pricing
• Change Management
• Restructuring
• Business Process Improvement
• Accounts Receivable
• Strategy
• Cross-Functional Team Leadership
• Team Leadership
• Foreign Languages
• Working Capital Management
• Business Strategy
• Sap Products
• Analysis