Erika Phelan
Sr. Director of CX & CRM Customer Strategy Ex Skype
- Role
- Sr Strategy Director of Crm and Cx Transformation at Rpeorigin
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Erika Phelan
Innovative Director-level marketing professional passionate about optimizing the customer…
Experience
Sr Strategy Director of Crm and Cx Transformation
Jun 2023 — Present · Dallas, TX, US
Mentor coach to high performing marketing team that is passionate about understanding and serving customer needs. Fostering a culture of collaboration, creativity, and customer-centricity.Developed omni-channel CRM strategy roadmaps to scale personalization through customer and contextual data by maximizing capabilities with Martech platforms for CPG/Retail Beauty companies.Reimagined the CRM program for a Beauty CPG from Onboarding to Winback using customer data from purchase, progressive profiling and propensity models to improve activation by and increase the value of CLTV by 45%.Built and maintained relationships with Sr Client leadership and consulted on key growth initiatives like data monetization, digital experience innovation, consumer trends, and competitive market insights.Designed roadmap initiatives for new personalized experiences by creating supporting documentation that directs data, creative design, implementation, and measurement. Provided strategy oversight for multiple client teams and divisions for transitioning from siloed channel-based campaigns to omni-channel marketing.
Education
Washington State University
BA, Political Science, History
1994 — 1998
Skills
- Salesforce.com
- Sales Operations
- Business-to-Business (B2b)
- Business Development
- Strategic Planning
- Sales
- Marketing Strategy
- Strategic Partnerships
- Crm
- New Business Development
- Webinars
- Sales Management
- B2b
- Account Management
- Email Marketing
- Online Advertising
- Saas
- Strategy
- Selling
- Start-Ups
- Marketing
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