Erika White

Consumer Insights & Strategy at Pernod Ricard

Role: Sr Manager Consumer Strategy at Pernod Ricard
Location: New York, NY, US
LinkedIn followers: 500 followers

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Experience

Sr Manager Consumer Strategy
Pernod Ricard
Jul 2025 — Present · New York, NY, US

Education

University of Westminster
Media Studies
2008 — 2009
Institute of Advanced Advertising Studies (AAAA)
Certificate granted by the New York Council of the 4A's, Advertising
2014 — 2014
University of Vermont
Bachelor of Science, Public Communications
2006 — 2010

Skills

SEO
Advertising
Marketing Communications
Social Media
Direct Mail
Creative Direction
Marketing
Digital Strategy
Online Advertising
Copywriting

Contact information

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Work email
e••••••••@pernod-ricard.com
Personal email
•••••@•••••.com
Direct dial
+18•••••••05

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Current company

Pernod Ricard India

Beverage Manufacturing · 1K employees · Founded 1994 · Pernod Ricard India Private Limited, 12th Floor, Tower B, DLF Cyber Park, 405-B, Sector 20,. Udyog Vihar, Phase–III,. Gurugram-122016, DLF Cyber Park, IN

Pernod Ricard India Private Limited (PRI) is a fully owned subsidiary of Pernod Ricard South Asia and a fast-growing multinational alcohol-beverage company delivering quality products to its consumers across the country. Home to renowned brands in each category, Pernod Ricard India holds one of the most dynamic and premium portfolios in the industry, led by Seagram’s whiskies that include Longitude 77, Royal Stag, Royal Stag Barrel Select, Blenders Pride, Xclamat!on, Blenders Pride Reserve Collection, 100 Pipers and a wide range of international premium brands such as Chivas Regal, Ballantine’s, The Glenlivet, Royal Salute and Jameson Irish whiskey. Some of the eminent brands in the white spirits category include ABSOLUT vodka, Jacob’s Creek and Campo Viejo wines, Martell cognac, Beefeater and Monkey 47 gin, Kahlúa, and Malibu liqueurs, Mumm and Perrier-Jouët champagne With over 30 years of rich legacy and operations in India, the company operates through its distillery in Nashik (Maharashtra) apart from 24 bottling sites across the country. The company also has a state-of-the-art distillery and winery at Nashik (Maharashtra), a one-of-its-kind integrated risk management and zero pollution facility. The two units-Nashik and Rocky, have also become the first winery and the first Alco-Bev units, respectively, to receive the FSSC 22000 certification. With six overseas manufacturing locations including Myanmar, Indonesia, Vietnam, China, Nigeria, and Cameroon, and a global footprint in 50+ countries, Seagram’s whiskies are being exported to 40 countries across the world.

pernod-ricard.com

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Experience

Sr Manager Consumer Strategy

Education

University of Westminster

Institute of Advanced Advertising Studies (AAAA)

University of Vermont

Skills

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