Erika Wasmund

Principal, Marketing Strategist @Pacific Gas and Electric Company

San Francisco, CA, US

Lead marketing strategist for planning, campaign research and development, and execution for multiple emerging, first-to-market residential rates programs to incentivize renewables energy use, including:• Nation’s largest customer rollout to Time-of-Use dynamic rates for residential customers. Achieved industry-leading 4% electric reduction amongst key high-user customers during critical peak electric usage times resulting in greater grid stability during summer peak.• Marketing witness for highly visible Fixed Charge regulatory proceeding; prepared and represented testimony in research and implementation plans for new rates structures • Implementing first-of-its-kind dynamic Real Time Pricing pilot for residential customers• Oversee annual advertising budgets of more than $8 million, managing multiple creative and media agencies on general and multi-ethnic campaign creative, media plan development, campaign execution, and measurement. • Closely collaborate with cross-functional internal partners including Customer Insights, Brand, Measurement and Data Analysis, Legal, and others to achieve project and regulatory goals; actively contribute to numerous regulatory filings.• Panelist and presenter at CPUC Energy Division and Electric Industry meetings.

California State University, Chico

Bachelor of Arts - BA