Erika Toner
Bernina Event Team @BERNINA of America
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WORK HISTORY
Bernina Event Team @BERNINA of America
Present consumer events showcasing the quality and features of BERNINA domestic and serger sewing machines. • Educate consumers on sewing techniques and machine functionalities to enhance their experience. • Collaborate with team members to drive sales and promote brand loyalty through engaging demonstrations.
EDUCATION
The University of Texas at Austin
College of Natural Sciences; Red McCombs College of Business
UNH Peter T. Paul College of Business and Economics
MBA
University of Massachusetts Lowell
Plastics Certificate
SKILLS
ABOUT ERIKA TONER
Growing a diverse set of brands at the intersection of sales and marketing, product innovation and retail in B2B, B2C and DTC consumer focused companies is my game. I have a passion for creating something new that improves the lives of others and bringing it to life through trusted team engagement and shared accomplishment within the parameters of timelines and P&L\'s.I thrive on collaborative leadership and coming to the best solution for a problem balancing creativity and data analysis, regardless of where the idea originated. I use consumer insight to create strategic product roadmaps, translating customer requirements to cross-functional partners and collaboratively creating project plans and goals to meet delivery. Colleagues enjoy my ability to set up processes and organize projects and work in a way that makes everything and everyone run smoothly and effectively.Teams that I have managed report,\"I had the most growth working with Erika. She gave direction and space to have autonomy, while being available to guide and ask probing questions\".I tend to think of my skills and experience as more about processes, systems, and ways of thinking. What I bring to the table is a set of tools and a way of thinking that can be applied to almost any product. Customer Focused Brands include 50+ companies across consumer electronic soft goods, performance footwear, apparel and accessory technology, furniture, leather goods, outdoor, solar, manufacturing automation, automotive, and consumer packaged goods. Specific list available upon requestIndustries of interest: Consumer Goods, Footwear, Apparel, Beauty, Craft, Home, Food & Beverage
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