Erika Tanaka Vigne

About Erika Tanaka Vigne

Experienced Senior Account Manager with over 10 years in the promotional product and…

Experience

1. Senior Account Manager

   Beehive Specialty

   Jan 2015 — Present · Austin, TX, US

   Led strategic marketing campaigns developing innovative, multi-channel campaigns that increased brand engagement and generated high ROI across seasonal promotions and product launches.• Developed, executed GTM strategies for branded merchandise, apparel, and print products, resulting in successful marketing initiatives that deepened customer engagement and drove brand awareness.• Managed end-to-end campaign execution by overseeing creative briefs, guiding design production, and ensuring timely delivery of high-quality marketing materials across all channels, including digital, print, and in-store.• Partnered with cross-functional teams to build and maintain comprehensive marketing plans, collaborating closely with design, production, and distribution teams to ensure campaign objectives were met and customer experiences were optimized.• Led budget management for client accounts, optimizing marketing spend to balance short-term promotional goals with long-term brand-building objectives.• Utilized market research and consumer insights to identify emerging trends and develop strategies for product launches, enhancing the effectiveness of campaigns and driving increased customer engagement.• Demonstrated strong project management skills by managing multiple, complex campaigns simultaneously, ensuring all projects were delivered on time and within budget, while maintaining attention to detail and quality.• Built and maintained strong relationships with clients, providing expert guidance and support to elevate their brand strategies, resulting in long-term partnerships and repeat business.• Reviewed and approved creative materials to ensure alignment with brand guidelines and marketing objectives, contributing to the development of cohesive, impactful campaigns.• Spearheaded creative solutions to address challenges in marketing execution, demonstrating adaptability and a proactive approach to problem-solving in a fast-paced environment.

Education

• Abilene Christian University

  Bachelor of Science - BS, Advertising

• Abilene Christian University

  Bachelor of Science, Advertising/Public Relations

  2010 — 2014

• Conroe High School

  High School Diploma

  2007 — 2010

Skills

• Indesign
• Public Relations
• Photoshop
• Social Networking
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Press Releases
• Adobe Photoshop
• Graphic Design
• Microsoft Word
• Final Cut Pro
• Leadership
• Advertising
• Microsoft Powerpoint
• Journalism
• Social Media
• Teamwork
• Marketing Communications
• Facebook
• Illustrator
• Microsoft Office
• Sales
• Event Planning
• Basic Html
• Adobe Illustrator
• Blogging
• Creative Writing
• Adobe Creative Suite
• Customer Service
• Editing
• Imovie