Erika Styles

About Erika Styles

I’m an executive-level professional with experience turning customer insights into strategic direction for Fortune 100 companies and higher education institutions. My work sits at the intersection of marketing optimization, omnichannel experience design, behavioral analytics, and human-centered strategy, helping organizations translate complex data into clear decisions that drive measurable financial and operational results.I lead research, customer strategy, and analytics initiatives that elevate performance and guide multi-million-dollar investments. Whether validating machine-learning ROI models, strengthening enterprise experience frameworks, or elevating academic research, my focus is always on improving outcomes for customers, associates, and leaders. I combine academic rigor, data science, and executive storytelling to influence priorities, reduce friction, and accelerate growth.Selected Accomplishments Validated machine-learning ROI models at Amazon through Randomized Controlled Trials, guiding $27M in reallocated investments that improved marketing effectiveness and accelerated Prime adoption. Built enterprise omnichannel journey frameworks at State Farm, identifying friction points and delivering $18.6M in savings while strengthening satisfaction, retention, and loyalty. Directed State Farm’s enterprise Medallia VoC program, uncovering $900K in lost revenue and driving improvements that elevated client satisfaction and operational consistency. Applied segmentation and predictive modeling to reduce customer effort scores by 16% and prevent a projected 24% lapse in life insurance policies through targeted outreach. Secured $2.3M in research funding and delivered 40+ national and international presentations that advanced the study of customer behavior and mentored future scholars. Developed and taught online economics courses that expanded access, strengthened critical thinking, and supported equitable learning for diverse student populations. e••••••••@gmail.com

Experience

1. Member of Women in Cx

   Women In Cx

   Nov 2025 — Present

   I’m a member of the world’s first online community for women in Customer Experience where we network, share experiences and support one another to grow both personally and professionally! We are: Courageous Inclusive Collaborative Authentic Audacious

Education

• The Johns Hopkins University

  Certificate

• University of Florida

  Master of Science - MS, Food and Resource Economics

• University of Florida

  Doctor of Philosophy - PhD, Food and Resource Economics

• Fort Valley State University

  Bachelor of Science - BS, Agricultural Economics