Erika R.
Strategic Digital Marketing and Creative Leader
- Role
- Vice President, Marketing at CTM
- Location
- Annapolis, MD, US
- LinkedIn followers
- 500 followers
About Erika R.
Dynamic marketing leader dedicated to building creative marketing strategies to meet revenue objectives with a core focus on brand amplification, scaling creative/marketing teams, and qualified lead generation. I have a proven track record of inspiring a creative thinking culture that spans the organization, resulting in increased collaboration and alignment around go-to-market strategies and user experiences. Focus Areas:Brand + product strategyTeam advocacy + leadershipCustomer Experience (CX)Web design + UXProject management/agile workflowsCorporate communicationsDemand generationDigital advertising/PPCSocial media marketing
Experience
Vice President, Marketing
Feb 2022 — Present
Responsible for shaping the creative marketing and customer experience vision for the CTM brand and creating user experiences that reflect our value proposition and drive revenue growth.
Education
Virginia Wesleyan University
BFA, Visual Arts & Communications
1996 — 2000
Savannah College of Art and Design
MFA, Graphic Design
2000 — 2002
Skills
- Graphic Design
- Indesign
- Social Media Marketing
- Web Design
- Marketing
- Marketing Strategy
- Marketing Communications
- Corporate Identity
- Illustrator
- Adobe Creative Suite
- Photoshop
- Graphics
- Brand Development
- Branding & Identity
- Media Relations
- Copywriting
- Social Media
- Adobe Acrobat
- Creative Direction
- Trade Shows
- Website Management
- Event Planning
- Public Relations
- Agile Project Management
- Scrum
- Art Direction
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