Erika Retzlaff
Chief Business Development Officer @Arkansas Valley Regional Medical Center
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WORK HISTORY
Chief Business Development Officer @Arkansas Valley Regional Medical Center
Increased hospital revenue by over $1M in 18 months through grants, donations, and strategic partnerships.• Developed and executed a business development strategy aligned with organizational goals, including outmigration analysis and competitive positioning.• Secured partnership with a regional hospital to expand access, enabling AVRMC’s orthopedic surgeon to provide clinic services at their facility.• Created and launched the Arkansas Valley Health Foundation; serve as Executive Director and raised $150K in its first year.• Forged new partnerships with NHP, the new RAE, FQHC/CMHC in La Junta, and initiated the Arkansas Valley Partners in Healthcare collaboration.• Spearheaded improvements in Care Coordination processes, strengthening patient outcomes and system efficiency.• Utilized market intelligence to inform expansion strategy, growth initiatives, and competitive positioning.• Serve on the Senior Leadership Team, driving organization-wide strategy, philanthropy, and community engagement.
EDUCATION
Pueblo Community College
Human Biology
Colorado State University- Pueblo
B.S. Science, Major: Athletic Training, Minors: Leadership Studies
Colorado State University Global
Master’s Degree, Healthcare Administration specializing in Finance
Pueblo West High School
International Baccalaureate Degree and High School Diploma
SKILLS
ABOUT ERIKA RETZLAFF
Accomplished healthcare and nonprofit executive with over a decade of experience in…
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