Erika Balser
- Role
- Senior Digital Marketing Manager at Asr Group
- Location
- West Palm Beach, FL, US
- LinkedIn followers
- 500 followers
About Erika Balser
With over 10 years of experience in digital marketing, I am a strategic and data-driven…
Experience
Senior Digital Marketing Manager
Jul 2022 — Present
Implemented AI-integrated marketing initiatives to create better efficiencies, reduce costs, and be more agile in the digital space • Executed the digital lifecycle strategy across acquisition, activation, and retention initiatives, overseeing multiple channels including paid social, influencer marketing, email marketing, and media buying, among others • Led the digital campaign efforts from the strategy to execution and post-campaign analysis •Proactively presented campaign metrics to identify trends, insights, and optimizations to executive leadership and explain how these align with core business objectives • Collaborated with cross-functional teams to define key performance indicators (KPIs) and objectives • Managed a team of four digital marketing specialists and successfully implemented agile project management methodologies
Skills
- Social Networking
- Javascript
- Media Relations
- Web Design
- Writing
- Leaflet
- Avid Media Composer
- Editing
- After Effects
- Final Cut Pro
- Social Media
- Adobe Creative Suite
- Wordpress
- Photoshop
- Patience
- Video Editing
- Css
- Google Maps
- Microsoft Office
- Html
- Adobe Premiere Pro
- Blogging
- Photography
- Illustrator
- Media Client
- Public Speaking
- Premiere
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