Erika Maximuck
Strategy & Program Management at Ulta Beauty | Barry\'s Bootcamp Fitness Instructor
- Role
- Strategy & Program Manager at Ulta Beauty
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Erika Maximuck
Strategy & Program Management @ Ulta Beauty | Fitness Instructor @ Barry’s BootcampWith the mindset of \"why not be your best self?\", Erika is invested in all things self-care.She spent 6+ years at PepsiCo, where she owned the innovation process for 30+ innovation launches, spearheaded Pepsi\'s whitespace entrance into alcohol, vetted 100+ start-up alcohol brands, and led the $45MM closure of Pepsi\'s alcohol distribution business. Now, she works at Ulta Beauty - leading strategy and program management for Ulta\'s key strategic initiatives, specifically in loyalty, personalization, and brand building asset strategy.Outside of the corporate world, Erika is a Barry\'s bootcamp fitness instructor, with a passion for applying her coaching leadership style, resilience tools, and community building to the corporate world.Erika can be described as entrepreneurial, inclusive, diligent, and enthusiastic. She is best recognized for merging data analytics with truly \"innovative\" ideas, striking the balance between long-term strategy and tactical execution, storytelling and solution framing, leading C-Suite conversations, and driving team comradery and focus during both wins and challenges. Contact: e••••••••@gmail.comTop Skills-Strategy & Transformation-Brand Incubation & Brand Building-E2E Innovation and GTM-Long-Term Partnerships-Stakeholder Management & Cross-Functional Engagement-AI (CJA, Adobe Target, Firefly) for Personalization
Experience
Strategy & Program Manager
May 2025 — Present
Leads strategy and program management for Ulta\'s key strategic initiatives, specifically in loyalty, personalization (AI), and brand building
Education
Penn State University
Supply Chain Management
2014 — 2017
Skills
- Performance Motivation
- Public Speaking
- Advertising Sales
- Microsoft Powerpoint
- Fundraising
- Teamwork
- Fitness Instruction
- Powerpoint
- Microsoft Excel
- Microsoft Word
- Team Leadership
- Social Media
- Administration
- Time Management
- Social Networking
- Event Planning
- Customer Service
- Microsoft Office
- Community Development
- Interpersonal Skills
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