Erika Landau
Customer-Centric B2B SaaS Product Marketing Manager | GTM Strategy & Positioning | Relationship Builder | Sales Enablement | Expert on the Voice of the Customer & Market
- Role
- Segment Marketing Manager at Litera
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Erika Landau
Utilizing over 9 years of seasoned expertise in product marketing, I specialize in crafting dynamic strategies tailored to elevate B2B and B2B2C SaaS brands to new heights of success. My proficiency encompasses strategic product positioning, customer-focused marketing initiatives, sales enablement, and finely-tuned go-to-market initiatives. My sweet spot is in creating meaningful messaging that addresses customer needs and inspires action. Leveraging competitive intelligence, customer research, and market data, I effectively pinpoint opportunities for revenue growth and enhancing customer value. I am dedicated to empowering strong cross-functional collaboration and orchestrating comprehensive programs that drive impactful results. I am a creative and resourceful problem-solver who loves to tackle challenges.
Experience
Segment Marketing Manager
Dec 2025 — Present · Boston, MA, US
Education
D'Amore-McKim School of Business at Northeastern University
Master of Business Administration - MBA
Tufts University
BA
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