Erika Young

About Erika Young

I\'m a Digital Marketing Director with over 15 years of experience crafting innovative…

Experience

1. Brand Architect and CEO

   The Neon Owl

   May 2019 — Present

   Strategic Digital Marketing Leader | Turning Data Into Growth StoriesWith 15+ years driving digital transformation for businesses from local startups to multi-location franchises, I create customer-centric marketing strategies that deliver measurable results for growing companies.What I Do:As Principal Digital Marketing Strategist at The Neon Owl, I partner with ambitious small businesses to execute comprehensive digital strategies, conduct market analysis, and optimize customer experiences. My expertise spans startups, automotive businesses, healthcare practices, and local service providers, with focus on scaling growth strategically.My Approach:Great marketing starts with understanding customer needs and building authentic connections. Whether helping startups establish digital presence, optimizing lead generation for automotive dealerships, or developing patient acquisition strategies for healthcare practices, I focus on sustainable business growth.Core Expertise: Digital Product Strategy & Market Analysis Customer Experience Optimization Marketing Automation & CRM Management Paid Media Strategy & Performance Marketing Cross-Functional Team Leadership Analytics & Data-Driven Decision MakingWhat Sets Me Apart:I combine strategic thinking with hands-on execution while understanding unique small business challenges. From competitive analysis to complex technology implementations, I provide subject matter expertise that helps growing companies compete effectively.Ready for the Next Challenge:While I\'ve built expertise with startups and small businesses, I\'m eager to apply this strategic foundation to larger, more complex organizations driving significant digital transformation.

Skills

• Social Networking
• Social Media Marketing
• Web Analytics
• Indesign
• Online Advertising
• Layout
• Social Media
• Creative Direction
• Advertising
• Responsive Web Design
• Media Relations
• Press Releases
• Digital Media
• Adobe Creative Suite
• Copywriting
• Digital Photography
• Web Design
• Customer Service
• Illustration
• Google Analytics
• Photoshop
• Editorial
• Logo Design
• Graphics
• Newspaper Design
• Typography
• Web Development
• Publishing
• SEO
• Desktop Publishing
• Magazine Writing
• Google Webmaster Tools
• Photography
• Marketing
• Microsoft Office
• Sales
• Public Speaking
• Graphic Design
• Email Marketing
• Editing