Erika Branson
Loyalty, Marketing & Partnerships
- Role
- Vice President - Citi Travel Customer Servicing & Experience at Citi
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Erika Branson
I am a marketing/strategy professional with 20 years experience, skilled in marketing strategy, product management, loyalty, customer engagement and partnership management.My diverse experience in both B2C and B2B marketing provides me with a unique ability to view marketing efforts through an omni-channel lens.I am a strategic thinker with the ability to develop marketing plans using data and customer insights, with direct experience pivoting tactical efforts in reaction to analysis. I have lead many large scale projects leveraging collaboration across multiple internal and external partners, seeing them through from conception to impact analysis.I have an extensive background in partner management with strategic partners, IT/product vendors and agencies, including contract negotiation, strategic collaboration, project management, marketing plan execution and business review.I am an effective communicator, comfortable with telling the story of an initiative to senior leadership and key stakeholders.
Experience
Vice President - Citi Travel Customer Servicing & Experience
Dec 2023 — Present · Dallas-Fort Worth, TX, US
o Oversee Citi Travel’s customer service operations including developing customer service strategies, identifying trends, monitoring service quality and setting performance metricso Collaborate with internal and external partners to maintain a positive brand image and ensure customer service strategies are aligned with travel strategy o Manage the research and resolution of escalated customer complaints and complex issueso Collaborate with marketing and product development to ensure seamless customer journey and identify new product enhancements
Education
Southern Methodist University - Meadows School of the Arts
Master of Arts, Arts Management
Elon University
Bachelor of Science, Business Administration, Finance Concentration
Universita Commerciale Luigi Bocconi
Economics and Arts Management
SMU Cox School of Business
Master of Business Administration, Strategy & Entrepreneurship
Skills
- Marketing
- Fundraising
- Strategic Planning
- Social Media
- Business Strategy
- Powerpoint
- Microsoft Excel
- Event Planning
- Non-Profits
- Event Management
- Financial Analysis
- Competitive Analysis
- Public Speaking
- Research
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