Erika Gayhart
Marketing Director @Jax Inc
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WORK HISTORY
Marketing Director @Jax Inc
I was brought onto the JAX team to develop and grow the marketing department. In this role, I- Built a team to drive growth and increase awareness - Developed and executed successful digital marketing campaigns across multiple channels, including email, social media, and PPC advertising - Coordinated all aspects of the company\'s tradeshow presence, from booth design to lead follow-up, resulting in increased event ROI - Redesigned the company\'s branding strategy, including a new logo and brand guidelines, to better align with our target audience and differentiate from competitors - Implemented marketing automation tools to streamline processes and improve lead nurturing, resulting in increased efficiency and a better customer experience - Collaborated cross-functionally with sales, R&D, and other teams to ensure consistent messaging and branding across all customer touchpoints - Stayed up-to-date on the latest marketing trends and technologies, attending industry conferences and networking with other professionals to bring new ideas back to the team
EDUCATION
Purdue University
Master of Science, Communication
Moraine Park Technical College
Associate of Arts and Sciences (AAS), Business Management
Purdue University
Graduate Certificate, Strategic Communication Management
University of Wisconsin-Stout
Bachelor’s Degree, Management, Concentration in Business Management, Minor in Business Administration
SKILLS
ABOUT ERIKA GAYHART
As a marketing leader, I specialize in creating and executing strategic marketing…
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