Erika Gayhart

About Erika Gayhart

As a marketing leader, I specialize in creating and executing strategic marketing…

Experience

1. Marketing Director

   Jax Inc

   Oct 2022 — Present

   I was brought onto the JAX team to develop and grow the marketing department. In this role, I- Built a team to drive growth and increase awareness - Developed and executed successful digital marketing campaigns across multiple channels, including email, social media, and PPC advertising - Coordinated all aspects of the company\'s tradeshow presence, from booth design to lead follow-up, resulting in increased event ROI - Redesigned the company\'s branding strategy, including a new logo and brand guidelines, to better align with our target audience and differentiate from competitors - Implemented marketing automation tools to streamline processes and improve lead nurturing, resulting in increased efficiency and a better customer experience - Collaborated cross-functionally with sales, R&D, and other teams to ensure consistent messaging and branding across all customer touchpoints - Stayed up-to-date on the latest marketing trends and technologies, attending industry conferences and networking with other professionals to bring new ideas back to the team

Education

• Purdue University

  Master of Science, Communication

  2018 — 2019

• Moraine Park Technical College

  Associate of Arts and Sciences (AAS), Business Management

• Purdue University

  Graduate Certificate, Strategic Communication Management

  2018 — 2018

• University of Wisconsin-Stout

  Bachelor’s Degree, Management, Concentration in Business Management, Minor in Business Administration

Skills

• Team Building
• Food
• Article Writing
• Search Engine Optimization (SEO)
• Social Media Marketing
• Employee Training
• Employee Evaluation Managment
• Food Industry
• Price Change Initiatives
• Corporate Gifts
• Sales Order Processing
• Microsoft Word
• Leadership
• Sap Erp
• Employee Wellness
• Teamwork
• Sales
• International Orders
• Sap Bi
• Purchase Orders
• Distribution
• Haccp
• Blogging
• Relationship Building
• Salesforce.com
• Microsoft Office
• Microsoft Dynamics
• Social Media Communications
• Corporate Communications
• Typewriter
• Sales Reports
• Fsa
• Hra
• Filing
• Customer Service
• Executive Administrative Assistance
• Document Management
• Microsoft Excel
• Retail
• New Hire Orientations