Erika Friesth

About Erika Friesth

Seasoned marketer who excels in creating customer retention strategies for the eCommerce and retail industries. Skilled in email marketing and technology, subscriber acquisition, SMS marketing and data analysis. Provides valuable skills in resilience and adaptation to new environments through international work, including dynamic experiences in Germany and Ireland. Experienced leader with a deep passion for the full retail experience, from in-store merchandising tactics to nationwide digital campaigns.

Experience

1. Senior Strategist, Crm

   VML

   Aug 2024 — Present · Denver, CO, US

   Clients: National Vision, Campari Group• Driving client success by developing end-to-end customer journeys that map to business objectives and CRM strategies.• Identifying trends and data points that impact program performance to develop data-driven strategies and execution of email campaigns and acquisition tactics.• Collaborating with partner agencies to develop and implement omni-channel marketing strategies for brand tentpole moments.

Education

• Portland State University

  Athletic and Outdoor Product Management Certificate Program

  2020 — 2020

• American Intercontinental University

  Paris Study Abroad Program: School of Fashion

  2007 — 2007

• Columbia College Chicago

  B.A., Fashion/Retail Management

  2005 — 2008

Skills

• Merchandising
• Retail
• Visual Merchandising
• Photoshop
• Fashion
• Microsoft Office
• Inventory Management
• Mac
• Customer Service
• Salesforce.com
• Basecamp
• Html
• Dreamweaver
• Google Docs
• Email Marketing
• Management
• Social Media
• Social Media Marketing
• Marketing
• E-Commerce