Erika Wegner

Experience

1. Social Media Marketing Specialist

   4imprint

   May 2025 — Present · WI, US

   Develop and publish content across active social platforms, including Facebook, LinkedIn, X or other social networks that might be developed• Monitor and engage with social media communities, as well as YouTube, Google Reviews and responding to customer inquiries and interactions in a timely and professional manner.• Publish user-generated content via the Swagging Rights program.• Manage social media-related email inquiries.• Process and track advertising budget and receipts monthly.• Develop and maintain a community management strategy.• Manage and refine the social media content calendar. • Conduct trend monitoring, hashtag research and competitor analysis to optimize content.• Assist in copywriting for organic and paid social media campaigns.• Plan and execute paid social media campaigns, collaborating with internal teams, including art, community relations, photography and merchandising.• Set up and manage campaigns on Meta and other paid social platforms.• Optimize paid media performance through ongoing analysis and adjustments.• Monitor campaign effectiveness, reporting on key performance indicators and budget tracking.• Boost strategic content to expand reach and engagement.• Help develop strategies for emerging social media opportunities, including Instagram, Reels, TikTok, LinkedIn thought leadership, customer engagement campaigns and Pinterest initiatives.