Erika D Kuzmicz

About Erika D Kuzmicz

Brand and integrated marketing leader focused on building clarity at scale.I’m a brand and integrated marketing leader focused on clarifying complex offerings, designing scalable brand systems, and bringing strategy to life across products, lifecycle, and culture.I’ve led work spanning product positioning, lifecycle and CRM strategy, co-brand frameworks, integrated campaigns, and experiential launches—partnering closely with creative, product, and channel teams to drive alignment and long-term brand growth.I’m especially drawn to in-house roles where brand leadership, systems thinking, and executional rigor go hand in hand.Portfolio: https://erikakuzmicz.com

Experience

1. Director of Brand Marketing

   Gaslight Studios

   Feb 2025 — Present · New York, NY, US

   Lead brand strategy and integrated marketing across client engagements, guiding positioning, messaging, and go-to-market direction- Oversee market and consumer research to inform strategic decisions and creative development- Partner closely with creative, social, and content teams to ensure brand strategy translates into cohesive, cross-channel execution- Provide senior-level guidance across campaigns, content, and brand systems to support clarity, consistency, and scale.

Education

• Curry College

  Bachelor of Arts, Communications

  2008 — 2011

Skills

• Press Releases
• Writing News Releases
• Pitch Letters
• Social Media
• Media Monitoring
• Media Outreach
• Blogger Outreach
• Team Leadership
• Communication Research
• Cision
• Media Lists
• Public Relations
• Writing
• Html
• Media Relations
• Facebook
• Corporate Communications
• Social Networking
• Event Planning
• Internal Communications
• Blogger
• Communication
• Blogging
• Marketing Communications
• Social Media Marketing
• Marketing