Erika Dattero Stein
Digital Marketer | Strategic Communications | Market Research & Competitive Analysis | Brand Management | Content Planning | Product Development Lifecycle | Cross-Functional Collaboration | Process Development
- Role
- Digital Strategy at Hyatt
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Erika Dattero Stein
As a Marketing, Communications, and Digital Transformation leader, I utilize my multifaceted experience in brand marketing, UX development, and business planning to execute brand objectives and achieve organizational goals. A key element of my strategy comprises of revising and revamping processes to optimize operational capacities. I build a culture of cross-functional collaboration to align essential functions and drive team performance. With General Motors, I strategize and manage digital transformations, this includes streamlining UX solution development and digital content management. I analyze the competitive market landscape, understand emerging technologies, build consumer insight, and identify growth opportunities.Key Highlights- Developed effective go-to-market strategies at General Motors to improve the sales pitch and brand vision- Initiated a blogger program at GGP to leverage influential personalities and drive market visibility- Implemented a new content management system at Hyatt and led 13 international trainings on tool utilization.Recognized for driving success via business planning, marketing known-how, strategic roadmap development, and team leadership - contact information: e••••••••@gmail.comKey Skills: B2B & B2C Marketing Strategy | Program Development | User Experience | Business Planning | Market Trend Forecasting | Revenue Maximization | Strategic Content Management | Brand Awareness & Engagement | Influencer Marketing | Data Driven Insights
Experience
Digital Strategy
Dec 2025 — Present
Leading digital strategy and performance for Hyatt’s Essentials portfolio, partnering cross-functionally to drive direct channel growth, enable stakeholders, and deliver data-driven insights across Hyatt’s direct digital channels.
Education
Michigan State University
Bachelor of Arts
Skills
- E-Commerce
- Hospitality Industry
- Competitive Analysis
- Microsoft Office
- Advertising
- Analytics
- Technical Training
- Project Management
- Web Content Management
- Flash
- Social Media Marketing
- Html
- Hospitality
- Hospitality Management
- Marketing Communications
- Dreamweaver
- Illustrator
- Digital Marketing
- Cq5
- Hotels
- Event Planning
- Photoshop
- SEO
- Team-Oriented
- Salesforce.com
- Event Management
- Meeting Planning
- Online Marketing
- Customer Service
- Social Media
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