Erika Castro
Brand Manager at R\\West
- Role
- Brand Manager at R\West
- Location
- Beaverton, OR, US
- LinkedIn followers
- 500 followers
About Erika Castro
A 2010 Portland State University Alumni Graduate. Double major with a Bachelor of Arts…
Experience
Brand Manager
Aug 2021 — Present · Portland, OR, US
Expanding and deepening our client’s brand strategies. Drive brand strategy dialogue across the agency, work closely with agency teams including interactive, public relations, creative, media, social media and critical external partners. From these strategies, I craft plans and effectively articulate those plans to gain the support and excitement of our clients. I then lead execution, work with internal team members and creative resources to deliver the highest-quality work across all mediums, managing timelines and budgets. Responsible for tracking the impact and learning’s of these activities and bring our insights back to the client’s core brand strategies. In addition, I find the balance of applying best practices of brand management and innovating new approaches where they don’t. Capture new and fresh methods of connecting with audiences, and drive creative that delivers results.Current clients include financial institutions, non-profit organizations, as well as dental office furniture and equipment manufacturers.
Education
Hood River Valley High School
HS Diploma
2001 — 2005
Portland State University
B.A., Double major in Marketing & Advertising Management
2005 — 2010
Portland State University
Certificate, Digital Marketing Strategies
2018 — 2018
Skills
- Lifestyle Photography
- Fashion Blogging
- Blogging
- Travel Photography
- Outdoor Advertising
- Collaborative Work
- Integrated Marketing
- Management
- Marketing Strategy
- Time Management
- Marketing
- Drawing
- Photography
- Advertising
- Media Production
- Blogger
- Customer Service
- Powerpoint
- Microsoft Excel
- Digital Marketing
- Adobe Acrobat
- Fluent English
- Microsoft Word
- Social Media Blogging
- Leadership
- Digital Photography
- Event Planning
- Sales
- Email Marketing
- Social Networking
- Travel Blogging
- Social Media Marketing
- Digital Media
- Fashion Photography
- Project Management
- Painting
- Social Media
- Media Planning
- Video Blogging
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