Erika Carter Copeland
Product & Merchandising Expert | Retail Leader | Consumer‑Obsessed Thinker | Human‑Centered Leadership | Youth Sports Advocate & Coach #playlikeyouwantit
- Role
- Senior Buyer at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Erika Carter Copeland
I BELIEVE IN THE POWER OF HUMAN POTENTIAL + KINDNESS, HUMOR, & CURIOSITY + Over 20 years of experience driving e-commerce and category growth, executing omnichannel strategies, and elevating brand experiences through data-driven merchandising and customer-centric initiatives.+ Played a pivotal role in scaling Zappos from a startup to a $2B+ online retail powerhouse as an early employee during the.com boom era, pioneering category growth and shaping merchandising strategies.+ Led and developed a high-performing team of merchants, transforming Zappos\' kids sport and lifestyle footwear category into a top online destination for 100+ premium brands, driving over $100M in revenue with triple-digit growth.+ Identified untapped footwear and apparel growth opportunities across both Nike & Jordan categories, fueling a 127% YoY revenue surge and surpassing forecasts by 36%.+ Built and scaled an e-commerce startup from inception, delivering 300% revenue growth and a 113% AOV increase through strategic sourcing, SEO, and targeted marketing.
Experience
Senior Buyer
May 2025 — Present
Education
Portland State University
Bachelor of Science - BS, Graphic Design
2000 — 2004
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.