Erika Bridges
Director | Marketing & Business Development
- Role
- Director of Marketing and Business Development at Simon Property Group
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Erika Bridges
As a seasoned marketing professional with nearly 10 years of experience, I am passionate…
Experience
Director of Marketing and Business Development
Jul 2024 — Present
Identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of each property• Responsible for developing and implementing retailer intensification strategies. Promotes platform program opportunities to retailers securing retailer offers to enhance programming• Flawlessly executes all national and/or regional SBV programs and initiatives at the field level• Creates annual marketing budget based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROl• Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center\'s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share• Coordinate all shopping centers visual merchandising, signage and advertising programs• Maintain effective media relations by fielding media calls and preparing responses• Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Twitter (social connections), as well as an increase in data collection, SMS, and Email (subscribers) for the specific business units
Education
High Point University
B.S.B.A. Business Administration
2013 — 2017
Skills
- Management
- Time Management
- Entrepreneurship
- Customer Service
- Athletic Performance
- Team Work
- Powerpoint
- Microsoft Excel
- Sales
- Account Management
- Leadership
- Marketing Communications
- Teamwork
- Public Speaking
- Microsoft Powerpoint
- Marketing Strategy
- Social Media
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