Erika Anaya
Head of AV, Creative & Growth Strategy @ Trailer Park Group | Global Creative Marketing Executive | Ex-Netflix, Disney, Universal, AV Squad
- Role
- Head of Av, Creative & Growth Strategy at Trailer Park Group
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Erika Anaya
Emmy®-winning creative executive with a proven track record across Global Theatrical, Streaming, Social, Multicultural, and full 360° campaigns. Former Director of Global Film Marketing at Netflix, now Head of A/V at Trailer Park Group - driving bold, strategic storytelling and leading high-profile creative campaigns.Background:A proud East Angeleno, I began my entertainment journey as an Agent Trainee at Endeavor (now WME)- a true entertainment boot camp. I then rose through creative advertising roles at Universal Pictures and Walt Disney Studios, where I proactively launched multicultural and custom creative initiatives across all live-action campaigns. That self-driven effort led to major box office wins on titles like OZ THE GREAT AND POWERFUL, IRON MAN 3, THOR: THE DARK WORLD, MALEFICENT, GUARDIANS OF THE GALAXY, and more.After Disney, I joined AV Squad, an award-winning agency, progressing from Producer to Executive Producer, and ultimately VP/Creative Director leading high-impact creative for both theatrical and streaming campaigns.Over the years, my work has earned more than a dozen industry awards, including an Emmy, Clios, Golden Trailer Awards, and Promax (nka Gema).Expertise- Emmy®-winning creative leadership in A/V marketing: trailers, TV/digital spots, sizzles, and short form- Strong background in copywriting, print and design, and photo shoot production- Fluent in Spanish, with deep multicultural creative expertise- Strategic thinker with cross-functional collaboration across publicity, social (paid & organic), media, partnerships, and consumer insights- Collaborative and intuitive leader who empowers teams, thrives under pressure, and brings a big-picture vision grounded in creative excellence and execution.
Experience
Head of Av, Creative & Growth Strategy
Jan 2026 — Present
Education
Mount Saint Mary's University
Bachelor of Arts (B.A.), English Language and Literature, General
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