Erika Wirtz Eesley
Seasoned B2B + B2C Marketer / Empathetic People Leader / Midwesterner at Heart
- Role
- Vice President, Global Marketing Services at Visa
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Erika Wirtz Eesley
Erika Eesley currently serves as a Vice President at Visa in the Global Marketing Services organization, based in Visa’s San Francisco Headquarters. Previously, she served as a Senior Director and supported global go-to-market transformation efforts and strategic programs spanning Visa’s vast product portfolio, with a focus on sales enablement, content creation, messaging, and brand identity. She began her career at Visa in 2017, serving as a Marketing Director on Visa’s Global Technology and Innovation team, leading marketing efforts for Visa’s global network of Innovation Centers and the Visa Everywhere Initiative, an open-innovation program with startup participants from over 100 countries, while also supporting growth of the Visa Developer Platform.Prior to Visa, Erika spent nine years at Procter & Gamble in both the Cincinnati and New York offices. At P&G, Erika started her career in the Consumer Insights/Market Analytics division, and then advanced to hold numerous Marketing Brand Management leadership roles across the Beauty portfolio. She is a classically-trained marketer with deep expertise across creative development, media planning, consumer insights, promotion, sales, acquisition integration, P&L ownership, negotiation, agency management, and licensing. In 2018, Erika was named one of Mogul’s Top 100 Innovators in Marketing for her work at Visa to present women in a positive and diverse light in marketing and communications efforts to drive global impact. A Midwesterner (Ohioan) at heart, Erika currently resides in the Bay Area with her husband and children. In her spare time, Erika loves cooking Italian food, hiking the trails of Marin County, and supporting women’s empowerment and equality initiatives across the United States.
Experience
Vice President, Global Marketing Services
Mar 2022 — Present · San Francisco, CA, US
Education
Stanford University
Center for Professional Development
Fashion Institute of Technology
Professional Development
Miami University
Bachelor’s Degree, Political Science and Government
Miami University
Bachelor’s Degree, Marketing
Skills
- Leadership
- Marketing Communications
- Market Research
- Advertising
- Consumer Behavior
- Marketing
- Customer Insight
- Brand Management
- Marketing Strategy
- Brand Architecture
- Branding & Identity
- Marketing Research
- Consumer Products
- Social Media
- Brand Development
- Brand Equity
- Shopper Marketing
- Consumer Behaviour
- Social Media Marketing
- Prestige
- Management
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