Erika Wilson

Chief Marketing Officer @Sound Income Group

Miami, TX, US

Led go-to-market strategy for new client solutions, collaborating across sales, marketing and customer experience, resulting in a 35% increase in leads within 90 days.• Drove demand generation through paid search, nurture campaigns, and content marketing, increasing the number of qualified leads by 65% that contributed $50M+ in pipeline in 12 months.• Segmented a national client base into 5 data-driven personas using AUM, behavior, and engagement analytics, which boosted campaign conversion rates by 28% and improved ROI by 35%.• Executed an integrated marketing strategy across paid media, webinars, and email for a lead generating campaign, resulting in a 42% increase in engagement and a 20% lift in sales.• Managed a multi-million annual marketing budget, reallocating spend toward high-performing channels using KPI dashboards, leading to an 18% reduction in low-performing assets and 30% increase in lead volume.• Directed a cross-functional change management initiative to implement EOS, Trainual, and Culture Index, driving 95% adoption in 3 months and reducing onboarding time by 40%.• Mentored and restructured a 20-person marketing team, improving project execution velocity and deliverables by 35%.• Planned and executed 20+ corporate events and summits with 500+ attendees, securing strategic sponsors and delivering $40M in pipeline and a 22% boost in new recruitment.• Built and maintained strong media relationships, securing coverage in CNBC, Fox News, Forbes, andBarron’s which resulted in a 60% increase in media mentions and a 3X lift in branded search traffic.• Created a unified brand story and positioning strategy across 4 subsidiaries, resulting in a 45% increase in brand awareness and 30% growth in qualified leads within six months.• Developed and launched a marketing performance dashboard integrating Salesforce, HubSpot, and Google Analytics, enabling real-time decision-making and improving marketing-sourced revenue by 40%.

Florida Atlantic University

BA, Communications

The American College of Financial Services

Master's of Science, Financial Planning and Services