Erika Wien
Director, Business Development @Fraser & Hoyt Incentives
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WORK HISTORY
Director, Business Development @Fraser & Hoyt Incentives
Halifax, NS, CA
Drawing on two decades of high impact, strategic event management experience and people leadership in the corporate sector, I represent Fraser & Hoyt Incentives to develop new business opportunities and expand market share: • Act as Key Account Director: Liaise carefully with clients to ensure strategic business needs are met throughout development & execution of program. • Educate companies on the ROI of employee and sales force recognition & their value in attracting top talent and motivating teams.• Support companies in creating incentive programs that are beyond motivating – leaving participants with the dreaded fear of missing out should they not qualify on the next program. • Assist companies in driving results with a strategic approach to planning meetings: sales conferences, due diligence programs, management meetings, client events and more. • Recommend strategic Global destinations that will deliver on business needs.• Draw upon background in dance & theatre to encourage creativity in event design, surprising and delighting customers.KEY INITIATIVES:• Develop & implement strategic sales plan.• Develop new avenues of revenue within Fraser & Hoyt Incentives’ service offerings.• Maintain awareness of key destinations, industry standards of program content & innovative ideas
EDUCATION
King`s University and Dalhousie
BA Honours
York University
MA
SKILLS
ABOUT ERIKA WIEN
With a professional career of over 25 years in market-leading organizations, I have established myself as an accomplished and resourceful leader who leverages extensive corporate, strategic and event experience to act as a trusted advisor to Senior Management, driving optimal decision making to support business growth and brand recognition. My excellent communication and coaching skills have allowed me to develop and inspire event professionals responsible for highly successful international events of up to 1,100 attendees, all while overseeing a $15-23M budget. Furthermore, my Master of Arts in History, work with leading Canadian Arts organizations, and years of dance training testify to my passion for the arts. As such, I act as a champion of creating “the theatre of an event,” inspiring planners to think through how each touch point in an event can enhance the attendee experience and spark delight with special touches and thoughtful decisions. I pride myself on learning about the businesses I support, understanding the market rationale behind budget and event decisions, and partnering with Executives to achieve their goals. I am a strategic thinker able to think both big picture and with deep detail orientation, bringing courage, dedication, creativity and passion to work every day.
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