Erika Underwood

Growth Manager @FutureFit AI

At FutureFit AI, I lead go-to-market and growth strategy during a critical growth phase, building scalable GTM systems and campaigns that drive demand across workforce and education markets in the U.S. and Canada:• & : Build and own the GTM demand engine across channels, driving high-quality, ICP-aligned top-of-funnel.• & : Lead ICP and segmentation strategy, developing frameworks to guide GTM direction across markets.• :Own GTM systems, reporting, and AI workflows supporting pipeline and sales execution.•, & : Own GTM-facing messaging, newsletters, case studies, and nurture programs.• & : Lead event strategy, execution, collateral, and follow-up to support pipeline creation.• & : Lead and support sales calls and demos; contribute to pipeline strategy across segments.