Erika S. Hughes
Marketing Professional with 10+ years of expertise in Pharmaceutical Marketing | Senior Marketing Manager | Global Marketing Manager | HCP/DTC Marketing | Omnichannel Strategy
- Role
- Senior Marketing Manager at Pfizer
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Erika S. Hughes
Detail-oriented marketer with extensive expertise across pharmaceutical, biotech, and healthcare agency settings, translating strategy and analysis to a tactical level and partnering with Global and US counterparts to embrace the implementation of programs and initiatives.Core Competencies:• Strategic Marketing Leadership: Expertise in launching and growing brands through data-driven marketing strategies with a proven track record (product positioned as first in market share after three months of the official launch/116% revenue in sales in that quarter).• Cross-Functional Lead: Adept at leading initiatives across Marketing, Legal, Medical, Regulatory, and Commercial to ensure seamless execution.• HCP Engagement: First-hand experience developing and executing HCP Engagement Plans, managing a client budget over $15M.• Omnichannel Strategy: Led HCP and DTC initiatives, including digital content-based campaigns tailored to journey stages• Creative Operations & Process Optimization: Skilled at identifying friction points and implementing workflows that improve efficiency and campaign delivery• Unique experience combining pharmaceutical and agency sides.• Therapeutic Expertise: Broad knowledge across Oncology, Neurology, Cardiology, Rheumatology, Infectious Diseases, Dermatology, and Vaccines.
Experience
Senior Marketing Manager
Jul 2025 — Present · New York, NY, US
Education
Universidade Anhembi Morumbi
Master of Business Administration - MBA, Marketing
2008 — 2009
Universidade Ibirapuera
Bachelor's degree, Business Administration
2002 — 2006
Kaplan International Languages Empire State Building
Business English
2013 — 2013
Universidade Anhembi Morumbi
Master of Business Administration - MBA, Marketing
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