Erika Rommel
Sr. Regional Sales Manager at Keurig Dr Pepper Inc.
- Role
- Bottler Activation Manager at Keurig Dr Pepper Inc.
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Erika Rommel
Experienced Regional Sales Manager with a demonstrated history of working in the food & …
Experience
Bottler Activation Manager
Sep 2019 — Present · Orlando, FL, US
Marketing driven role dedicated to driving volume, revenue, profit and share results within the PASO concentrates sales organization. Serve as an advisory role to the PASO Sales Leadership teams, collaborating cross functionally with Brand Marketing & Commercial Sales for the purpose of joint business planning and activations of those plans with our Pepsi affiliated Bottlers. Lead the Joint Business Planning process for key bottler partners for yearly activation. Collaborate with multifunctional teams such as Shopper Marketing, Category Management, Marketing, Sales, Innovation toward the execution & implementation of account plans & programs. Lead Brand Sunkist, & Canada Dry Nationally for PASO Bottlers with all communications, National program execution, forecasting & commercializing new flavors and packages. Responsible for all South Division activations, utilize IRI and internal data to create effective selling stories, AOP presentations & commercialization of new flavors & packages to the Bottlers portfolios. Actively develop business relationships with concentrate sales leadership & key decision makers for the purpose of growing the business.
Education
Buffalo State University
BS
1990 — 1994
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