Erika R.

About Erika R.

Hi, I’m Erika! I design and execute digital experiences that drive growth, engagement, and measurable results. With a foundation in web development and years in marketing, I bring a powerful combination of technical expertise, creative vision, and strategic thinking to every project.At the core of my work is my faith in Jesus, guiding my integrity, perseverance, and commitment to serving others. This mindset fuels my approach to challenges, collaboration, and making an impact that lasts.I specialize in:• Marketing Operations & Growth: Leading campaigns from strategy to execution across web, email, and digital channels.• Conversion Optimization & Automation: Building landing pages, A/B tests, and automated workflows that maximize performance and efficiency.• Technical & Creative Integration: Leveraging WordPress, Elementor, CSS, JavaScript, APIs, and emerging tools like Python and AI to create smarter, more impactful campaigns.• Cross-Functional Leadership: Coordinating creative assets, providing design direction, and ensuring every project aligns with business goals.I thrive on solving complex problems, optimizing processes, and turning data into actionable insights that drive results. My passion for AI, automation, and innovative technologies allows me to create marketing solutions that are not only effective but future-proof.Outside of work, you’ll find me experimenting with AI projects, coding small applications, or lifting heavy at the gym (225 lb bench press ). That same drive and discipline fuel my professional achievements.I deliver strategy, execution, and faith-driven integrity in equal measure, and I’m here to create marketing experiences that move the needle. Let’s connect and make something AWESOME happen!

Experience

1. Senior Acquisition Specialist

   Neopollard Interactive

   Jan 2026 — Present · US

   Lead strategic planning discussions, providing insights and ideas that drive campaign initiatives, acquisition strategies, and marketing experiments.Create and refine marketing copy and paid media digital ads, ensuring messaging aligns with campaign goals, brand standards, and regulatory requirements.Maintain and optimize website content, implementing technical improvements, UX enhancements, and interactive features to boost conversions, showcase brand playfulness, and create a joyful user experience.Streamline cross-team operations by building and syncing Airtable bases, workflows, and automations, optimizing Monday.com boards, and using formulas to reduce manual work and errors.

Education

• Zero To Mastery Academy

  Computer Science

• Treehouse

  Front End Development

  2016 — 2017