Erika Mills

About Erika Mills

Creativity, strategy, and communication were skill sets that resonated with me as I was searching for a career. Marketing and communications are the perfect blend of those aptitudes and I have been expanding and developing them for the past 8 years. My experience has allowed me to explore every aspect of marketing and communications (branding collateral, internal marketing, social media, vendor management, promotional materials); strategic go-to market plans (product-centric promotional campaign content, advertising, editorials, success stories); event planning (trade shows, vendor fairs, internal events); literature content development (custom brochures, catalogs, flyers); and lead generation and market research (marketing technology, strategic prospecting, target sales leads, performance analytics tools).I am an accomplished, dynamic marketing & research specialist with more than 8 years of experience and proven knowledge in marketing, data analysis, and lead generation at a corporate level. I assist in the development and implementation of high-impact marketing strategies, campaign initiatives, market research, and lead generating methods that promote sales revenue and brand awareness for the industrial segment of RBC Bearings.In my current position at RBC, I oversee all inbound and outbound marketing activities including events planning, advertising, optimization, and content development that increase revenue and drive brand growth. Additionally, I am responsible for researching and analyzing market trends, designing and creating marketing collateral, and enhancing branding objectives and awareness.Below are some additional highlights of my key accomplishments over the years:• Developed numerous product-centric promotional campaigns and literature content• Generated over sales leads for the field sales team in targeted industries and identified potential new customers • Coordinated and organized trade shows and vendor fairs with the collaboration of the marketing team and outside vendors• Developed a comprehensive process for our success stories program• Designed the lead generation segment in Salesforce and implement all target sales leads into the system• Conducted independent market research to identify customer, competitor, and industry trendsSaying you have passion for what you do is one thing, but a commitment to the continual pursuit of gaining next-level knowledge and expertise is what true passion for your career is all about.Marketing words to live by:\"Marketing without data is like driving with your eyes closed.\"

Experience

1. Strategic Marketing Specialist

   RBC Bearings

   Aug 2020 — Present · Oxford, CT, US

   Strategic Marketing Planning: Develop and execute integrated go-to market plans that align business priorities, objectives, and brands• Campaign Development & Implementation: Collaborate with internal cross-functional teams and outside agencies/partners to (1) produce marketing collateral and materials;(2) design and produce content for website and literature development;(3) create distributor advertising co-op/co-branding marketing content• Content Strategy:(1) Develop and implement marketing strategies to promote product and brand awareness (literature, social media blog posts, website content, advertisements, related surveys.(2) Maintain the integrity of all brands and logos• Marketing Collateral:(1) Build and preserve a central repository of marketing documentation, promotional materials, original artwork and graphics, logos, corporate presentations, and training videos.(2) Revise customer and corporate presentations with up-to-date acquisition information and company statistics • Event Planning:(1) Coordinate and organize trade shows and vendor fairs with collaboration of the marketing team and outside vendors.(2) Maintain and update calendar of events for sales and product management teams• Social Media Management: Manage company social media accounts and update company profile with new campaign content • Data & Analytics: Analyze and evaluate the performance metrics of the company’s marketing activity and strategies through web analytics tools to create data-driven reports• Market Sensing & Research: Identifying research needs and opportunities, executing research studies and projects, and analyzing research to stay current on market trends, competitive activity, and business priorities• Marketing Communications: Communication liaison between internal team (sales team, product management, marketing group, legal team) and external vendors (creative services, photographers, printers, advertising agencies, event coordinators)

Education

• Central Connecticut State University

  Bachelor of Arts (B.A.), Sociology & Psychology

• Central Connecticut State University

  Master of Science - MS, Education (School Counseling)