Erika Luib

About Erika Luib

Marketing and communications leader with a strong track record of growing brands, scaling client success, and driving results. I played a key role in the corporate spin-off of OmniAb from Ligand, supported the company\'s NASDAQ listing, and oversaw the coordination of the Opening Bell Ceremony-helping bring the brand to life on a global stage. At Ligand, I helped expand Captisol sales globally for Regulatory approved products. I\'m passionate about simplifying the complex, building trusted relationships, and creating strategies that move the needle. As a board advisor of UC San Francisco\'s Digital Marketing Program and a Marketing AI conference member, I stay plugged into the latest trends. I\'m also diving into cybersecurity through Google\'s certificate program to stay ahead in an evolving digital world. I bring both big-picture thinking and hands-on execution to every project-whether it\'s launching a new brand, elevating client experience, or growing a business from the ground up.

Experience

1. Director, Technology Marketing & Brands

   OmniAb, Inc.

   Nov 2022 — Present

   Played a key role in the successful corporate spin-off of OmniAb, Inc. from Ligand, helping shape the brand story and go-to-market strategy. Supported OmniAb\'s NASDAQ listing and led the coordination of the Opening Bell ceremony-amplifying brand visibility and aligning the marketing initiative with investor and media outreach. Directed marketing and client service functions to support post-spinout growth, working cross functionally with BD, scientific, and executive teams.Built communication strategies and engagement programs that deepened partner relationships and enhanced OmniAb\'s market presence. Translated complex scientific messaging into clear, compelling content for external communications, digital channels and conferences.

Education

• UC San Diego

  Bachelor's degree