Erika Latta
Social Media Strategist @ Capital One
- Role
- Senior Associate, Social Media Strategist - Sponsorships at Capital One
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Erika Latta
I’m a passionate marketing professional with roots in sports marketing and a focus on social media strategy, influencer marketing, and campaign management.I began my career in the fast-paced world of sports, where I learned how to build brand stories that resonate with fanbases and how to thrive under pressure. That foundation shaped my ability to manage large-scale campaigns, collaborate across teams, and deliver results with creativity and precision.Since then, I’ve expanded my experience across digital marketing roles: leading social-first strategies, managing influencer partnerships, and overseeing strategic campaigns that drive engagement and impact. I love combining data-driven thinking with creative storytelling to elevate brands and connect with audiences in meaningful ways.
Experience
Senior Associate, Social Media Strategist - Sponsorships
Feb 2026 — Present · Richmond, VA, US
Education
University of Richmond
B.S.B.A. Concentration in Marketing , Business Administration
2019 — 2023
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