Erika Kucowski

About Erika Kucowski

As a Marketing Director with over 15 years of experience, I lead teams and build strategic marketing programs that elevate brand visibility, drive engagement, and support business growth. I bring a hands-on, thoughtful approach to every initiative, whether it’s launching cross-platform campaigns, leading competitive pursuits and go-to-market positioning, planning small- and large-scale events, producing compelling messaging, or driving brand strategy from concept through execution.I’m passionate about connecting people to ideas with clarity and impact. I lead initiatives grounded in data, audience insight, and performance measurement, ensuring every initiative supports awareness, engagement, and revenue goals. From digital strategy and brand development to event programming and thought leadership content, I thrive in environments where strategic creativity and meaningful results go hand in hand.I’ve contributed to organizations that empower women, advance marketing strategy, and support professional development across industries, including service on the Board of Directors for the Society for Marketing Professional Services (SMPS), and active involvement with Professional Women in Construction (PWC) and the International Society for Pharmaceutical Engineering (ISPE).At the core of my work is strategic thinking and purposeful leadership. I lead with strategy, heart, and long-term vision, bringing ideas to life through actionable, collaborative plans. Whether supporting a team or shaping a brand, I’m driven by the belief that meaningful marketing is built on clarity, intention, and connection.

Experience

1. Director of Business Development & Marketing

   Franklin Flooring Inc

   Feb 2026 — Present · Philadelphia, PA, US

Education

• Penn State University

  Bachelor of Science, Business Administration; Marketing/Management

  2005 — 2009

• Council Rock High School

  High School, General Studies

  2000 — 2004

Skills

• Marketing
• Proposal Support
• Proposal Writing
• Business Development
• Marketing Strategy
• Event Planning
• Event Management
• Public Relations
• Social Media Marketing
• Email Marketing
• Social Media
• Adobe Creative Suite
• Microsoft Office
• Strategic Planning
• Management
• Marketing Communications
• Project Management
• Market Research
• Prezi
• Online Marketing
• Wordpress
• Marketing Research
• Blogging
• Client Relations Skills
• Creative Writing
• Proposal Production
• Indesign
• Networking
• Project Planning
• Constant Contact
• Communication
• Administrative Functions