Erika Booth
VP of Marketing at WhiteCap Search
- Role
- VP of Marketing at WhiteCap Search
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Erika Booth
I’m a senior marketing leader with over 15 years of experience building strong brands, generating demand, and aligning marketing strategy with business growth. As VP of Marketing at WhiteCap Search, I’m leading the charge in developing a scalable, data-driven marketing foundation that supports every part of the business—from job performance and digital visibility to sales enablement and long-term brand positioning. Right now, my focus is on optimizing job board performance, strengthening analytics, and laying the groundwork for more impactful campaigns across channels. I thrive in fast-paced, evolving environments where I can bring clarity to complexity and drive alignment across teams. Throughout my career, I’ve helped staffing firms and growth-stage businesses sharpen their go-to-market approach, enhance their candidate and client experiences, and equip their teams with the right tools and training to move faster and smarter. I’m passionate about building marketing systems that scale—and that actually work. Core strengths: Go-to-Market Strategy • Sales Enablement • Digital Marketing • AI • Branding • Analytics & Reporting • SEO • Content Strategy • UX/UI Web Design • Reputation Management • Social Media • Training & Enablement • Project Management • Cross-Functional Leadership
Experience
VP of Marketing
Sep 2024 — Present · New York, NY, US
At WhiteCap Search, we connect driven professionals with career-defining opportunities and help employers build high-performing teams positioned for long-term success. We partner with companies of all sizes across a wide range of industries — from Professional Services to Healthcare — to meet their evolving talent needs. Our full suite of staffing and workforce solutions includes direct hire, retained search, temporary staffing, and payroll services, supporting organizations through every stage of growth.
Education
University of Florida - Warrington College of Business
Master's degree
2007 — 2008
University of Florida - Warrington College Of Business
BSBA
2003 — 2007
Esade
Master's degree
2008 — 2008
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