Erika Hill

About Erika Hill

I’m a Marketing professional with over 15 years’ experience developing and executing strategies that enhance the brand and customer experience. Expertise in sales & marketing, brand awareness, program planning, event management and public relations initiatives that achieve revenue and ROI goals.In my current role at Origence, I am responsible for the marketing strategy, planning, and management of advertising (both national and regional), direct marketing, digital marketing, inbound /outbound marketing, product marketing, acquisition & demand generation, sales enablement as well as other types of marketing to accelerate market awareness, growth, and engagement across multiple verticals.Key Strengths:• Collaborating with business partners to develop and implement marketing strategies that achieve revenue goals. • Measuring, tracking and improving the customer experience.• Identifying opportunities to improve processes and minimize costs.Selected Accomplishments: • Achieved a ROI of $3.3 million through the implementation of a new lead generation strategy. • Developed value added event content and platforms that improved Client Satisfaction ratings to 4.6 out of 5.0.• Attained an annual savings of $400k through the implementation of companywide travel system.• 2016 Presidential Award Winner: Recognized out of employees for significant contributions and impact. • 2018 CMO Content Marketer of the YearAdditionally, I’m recognized for my expertise in forging partnerships with colleagues that drive significant value and growth.Core Expertise:B2B Marketing Strategy | Business Planning & Development | Vendor/Agency Management | P&L Management | Event Management | Brand Messaging | Content Development | CRM | Campaign Management | Voice of the Customer | Communication Strategy/PR | Budget Management | Demand/Lead Generation | Benchmarking | Metrics | Analysis | Data Analytics\"I create unique experiences through different marketing channels that engage and ignite consumers\"

Experience

1. Vice President of Marketing Strategy

   Origence

   Apr 2021 — Present · Irvine, CA, US

   Origence delivers enterprise lending solutions and technology to over 1,100 financial institutions, auto dealers as well as retailers. Origence focuses on four key areas: producing growth opportunities, creating operational efficiencies, delivering exceptional experiences and protecting consumers. Through this focus, as well as an unwavering commitment to transformative thinking, Origence has been at the forefront of change and innovation in our industry.Technologies: JavaScript • HubSpot. SalesForce. Asana. Google Analytics. Demand Base. WordPress. Adobe Creative Suite. SEMRush. Google AdWords. Power BI. Meltwater. DotNet • jQuery •.NetCore • Node.js • AJAX • CSS3 • HTML5 • XML • CQ5 • MySQL • MsSQL • Azure • PostgreSQL • NoSQL • MongoDB • Azure Services • Agile • SAFeAgile • Grails • Scala • Spring • PHP • Python • Django • LAMP • ASP.NET • VB.NET• C# • iOS • Objective-C • Cocoa Touch • Android • User Experience • Information Architecture • WCF • WPF • Cisco • Brocade

Education

• The University of Alabama

  Bachelor of Arts - BA, Communications and Public Relations

  1996 — 2001

Skills

• Fundraising
• Marketing Strategy
• Budgets
• Hotels
• Team Building
• Management
• Hospitality Management
• Customer Service
• Trade Shows
• Thought Leadership
• Marketing Communications
• Press Releases
• Event Management
• Meeting Planning
• Project Management
• Strategic Planning
• Social Media
• Corporate Events
• Process Improvement
• Social Media Marketing
• Direct Marketing
• Public Relations
• Marketing
• Event Planning
• Leadership
• Registration
• Hospitality Industry
• Advertising
• Hospitality