Erika Hernandez
Creative Experiential Manager | Leading Teams That Transform Brand Strategy Into Emotion & Experience
- Role
- Creative Experiential Marketing Lead at World Emblem™
- Location
- Cape Coral, US
- LinkedIn followers
- 500 followers
About Erika Hernandez
My career has evolved over twenty years from social and corporate events into…
Experience
Creative Experiential Marketing Lead
Jan 2024 — Present · Hollywood, FL, US
Formally hired as Event & Trade Show Specialist• Lead trade show strategy and execution, increasing lead capture by 11% per show.• Promoted to lead a 5-person creative team (photographer, videographer, designers, project coordinator), overseeing the creation of all branded visuals and digital content.• Spearheaded experiential marketing initiatives including showroom design, corporate office renovation, and interactive product displays for key client tours.• Conceptualized and designed a multi-folder sales toolkit for Cintas’ national team — streamlining product education and boosting engagement.• Manage high-level special projects assigned by the CEO, often acting as an internal consultant for brand-facing design and experience strategy.
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