Erika Henschel

Executive Director & Co-owner @Telluride Yoga Festival

Telluride, CO, US

Plan and execute all aspects of the Telluride Yoga Festival from 2013 to present. Increased attendance from 200 to over in 4 years and took event from being non-profitable to profitable each year since ownership.• Responsible for all marketing, sales, and branding of the event: create and manage website, email blasts, marketing plan, social media, etc.• Curate and contract all talent: create lineup of over 40 presenters and 125 offerings each year, manage all presenters, artists, contracts, etc.• Create, manage, and oversee execution of sponsors, vendors, lodging partners, studio partners and influencers• Manage 10 staff and 60 volunteers leading up and during festival• Oversee budget, venue contracts and all aspects of running a festival

University of Wisconsin-Madison

Bachelor of Arts (BA), Journalism and Political Science