Erika Hedden

About Erika Hedden

I am a strategic leader at the intersection of clinical science, health economics, and patient advocacy, with a track record of shaping pipeline strategy to ensure Day 1 launch success. My focus is bridging the gap between clinical development and the real-world evidence requirements of Health Care Providers (HCPs), Payers, Health Systems, and Patients.Throughout my tenure at GSK and Merck, I have pioneered innovative operational frameworks and embraced utilizing AI-driven analytics to maximize organizational efficiency. By automating gap analysis and accelerating the development of unified value narratives, I ensure that multi-billion dollar portfolios are supported by robust, actionable evidence.Core Impact:Launch Excellence: Orchestrated 6+ high-profile specialty launches and 10+ oncology indications, reaching over 200M patient lives.Research & Evidence: Directed 5-wave longitudinal survey series and RWE programs to inform Integrated Evidence Plans (IEP) and pivot Phase trial endpoints.Operational Leadership: Builder of high-performing doctorate-level teams and creator of global SOPs for data submission and medical \"ways of working.\"Stakeholder Alignment: Expert at unifying the voices of Payers, Providers, and Patient Advocates to drive appropriate use and optimized policy access.I believe that understanding health outcomes requires more than just analyzing data; it requires a genuine understanding of the patient experience. This perspective is shaped by my professional rigor and my personal commitment to caregiving and wellness.Beyond the Data: I am a strong advocate for holistic health and wellness. Whether I’m practicing mindfulness and yoga to stay focused, exploring the ocean as a certified scuba diver, or caring for my family and rescue pets, I aim to bring a grounded, human-centric perspective to everything I do.

Experience

1. Director, Medical Accounts Strategy & Value

   GSK

   Jan 2020 — Present · Philadelphia, PA, US

   Launch Success: Orchestrated 6 high-profile launches, conceptualizing unified narrative and medical playbooks to standardize clinical messaging and support appropriate use and payer policy access.AI for Efficiency: Leveraged AI for operational efficiency by pioneering a narrative development framework that automated the identification of evidence gaps, reducing manual preparation time.Medical Reach: Expanded organizational reach to 200M+ patient lives by executing educational pilots for Population-Based Decision Makers (PBDM), surpassing all historical engagement benchmarks, and garnering news coverage.Pipeline Shaping: Chaired national pre-approval advisory boards to gather decision-maker insights, directly informing Phase evidence support strategies and IEPs.Awards: Recipient of numerous Global Recognition Awards for leadership in launch innovation and stakeholder engagement.

Education

• Temple University

  Bachelor's, Master's

• University of the Sciences in Philadelphia

  PhD, Health Policy and Public Health

• Simmons University

  Certification of Completion, Merck Women's Leadership Program - Residential

  2019

Skills

• Writing
• Analysis
• Life Sciences
• Research
• Strategic Partnerships
• Strategic Communications
• Program Management
• Budgets
• Pharmaceutical Industry
• Medical Communications
• Publications
• Health Policy
• Managed Care
• Budget Management
• Therapeutic Areas
• Management
• Health Technology Assessments
• Medical Education
• Publication Planning
• Biotechnology
• Clinical Trials
• Clinical Research
• Market Access
• Health Economics
• Medical Writing
• Health Communication
• Oncology