Erika Gurnett

About Erika Gurnett

Ability to accomplish objectives utilizing organization, attention to detail and…

Experience

1. Sales Manager, Outdoor, Usa Canada

   Cardo Systems, Ltd

   Jul 2023 — Present · US

   I lead the national strategy for retail and speciality channel sales, managing key accounts across the USA and Canada. I drive strategic sales intiatives that result in significant YoY growth, exceeding revenue targets by implementing data-driven market analysis and aligning product assortments to market needs. I take a hands-on role in cross-functional teams, wearing multiple hats to ensure seamless execution of go-to-market strategies- Achieved a 45% growth in 2024 by refining sales strategies- Built and manage a high-performing outside rep team- Conducted detailed market analysis and forecasting, guiding the development of tailored sales strategies for outdoor retailers- Collaborated closely with product development, marketing and supply chain teams to align product assortments and ensure seamless product delivery- Led the sales strategy for online and Amazon channels, boosting e-commerce visibility and increasing revenue- Managed key relationships with major outdoor retailers, negotiating contracts and driving product sell-in for seasonal launches- Represented Cardo at top industry trade shows, presenting innovative products and securing strategic partnerships with high-growth retailers- Acted as a key liaison between external retailers and internal teams to communicate market feedback and optimize product offerings- Spearheaded internal initiatives across marketing, sales, and operations to align with organizational goals and ensure timely product launches.