Erika Derylo
Brand at YETI
- Role
- Senior Manager, Brand at YETI
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Erika Derylo
I’m a brand marketer who sees brand as a business driver, meant to create distinction, make the brand memorable, and ultimately drive growth. I lead strategy, storytelling, and go-to-market work that has a clear point of view and captures attention.I have a high tolerance for ambiguity and a bias for moving the ball down the field. I bring clarity to complex, cross-functional work and believe in putting brand swagger into everything we do. Memorable brands don’t happen by accident!
Experience
Senior Manager, Brand
Jun 2025 — Present · Austin, TX, US
Reporting to the Sr. Director of Brand & Product Marketing, I lead the Brand team and shape how the brand shows up across the business and the world-Set brand priorities and guardrails across the organization-Lead brand campaign strategies that make bold statements-Ensure brand integration across every marketing moment, big and small-Infuse brand swagger into everything, from tentpoles to toolkits
Education
Ferris State University
BS, Advertising and Integrated Marketing Communications
Skills
- Advertising
- Product Marketing
- Social Media Marketing
- Marketing Strategy
- Marketing
- Athletic Footwear
- Retail
- Digital Marketing
- Outdoor Industry
- Vendor Partnerships
- Sales
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