Erika Shelton

Senior Manager Affiliate Marketing @adidas

Portland, OR, US

Oversee NAM affiliate marketing strategy, partner relationships, and project management of campaign execution- Own paid media buying across affiliate channels, including loyalty marketing, influencer and ad campaigns on Instagram, TikTok, YouTube, Facebook and Snapchat, editorial, TM+ paid search, CRM targeting, and content commerce- Own a large portfolio of partners, where I\'ve established trusted, collaborative working relations- Continuously innovate to drive lead generation, customer acquisition and retention- Lead two direct reports, upskilling both, resulting in professional and program growth- Manage a multimillion dollar annual media budget - Ensure channel meets forecasts for traffic, spend, revenue, and ROAS- Drove double digit DTC e-com revenue growth despite budget cuts - Collaborate with analytics on forecast risk analysis and marketing spend optimizations- Work cross functionally with e-com promo team, membership and BU’s to drive FP and OP sales, and member retention- Use strong creative thinking and problem solving skills to adapt to shifting business priorities- Continuously seek and encourage new testing opportunities with our partners to develop new campaign strategies- Served on e-Comm “Fun Committee” and started DTC “Good Vibes Collective” to help foster a strong employee culture

Arizona State University

Bachelor's degree, Broadcast Journalism, Film Production

Xavier College Preparatory

High School Diploma

Walter Cronkite School of Journalism and Mass Communication at Arizona State University

Bachelor's degree, Broadcast Journalism, Multimedia Journalism