Erika Chavez

About Erika Chavez

Brave. Curious. Vision setting leader. Challenger of the status quo. Brand and Growth…

Experience

1. Senior Director, Cross Channel Creative & Campaigns

   Microsoft

   Jun 2024 — Present · Seattle, WA, US

   Leads end to end strategy, production, and activation of cross channel campaigns and creative for Microsoft’s Commercial business (e.g. Azure, AI Halo, M365 Copilot, AI Foundry, VS Code, Pro Developer, etc.) while concurrently building the Digital Storytelling Lab team from the ground up at the start of June 2024 – a social first, culture building team of strategists, producers, and integrated marketers. Functional Leadership & Business Impact: Built the Digital Storytelling Lab, a first of its kind cross-channel campaign and creative team for the Commercial business to deliver cross-product audience centric, social-first campaigns that warm customers for down stream sales motions (acquisition and conversion). Results: delivered efficient cost per asset delivery (-10% vs. cross-org baseline in first year of team’s existence) and over 1200 assets (digital, social, video, custom, editorial, etc.); customers exposed to upper and mid-funnel campaigns drove 250% lift in downstream conversion. Cross Functional Leadership: Leads cross-functional teams in the development of initiatives, activations, and event experiences (MSFT Build, NFL, Premier League, MSFT 50th Anniversary, etc.) spanning strategy, narrative development, creative, production, and execution. Inclusive of strategy development, briefing (in-house or agency), scoping, learning agenda development, and maintaining ELT visibility of all work streams. Thought Leadership: Developed and pitched agile creative process to maintain dexterity and agility of activation strategy and creative development to meet customers where they are and ensure cultural relevance and connection along with efficiency in creative development and campaign performance. Thought leadership led to reimagining broader org design spanning Social, Creative, Paid Media, etc. based on strategy and design pitched.

Education

• University of Washington

  BA

Skills

• Marketing
• Comscore
• Rich Media
• Mobile Marketing
• Strategy
• Interactive Advertising
• Selling
• Display Advertising
• Sales
• Advertising
• Analytics
• Media Strategy
• Creative Strategy
• Behavioral Targeting
• Mobile Advertising
• Interactive Marketing
• Strategic Partnerships
• Social Media Marketing
• Online Advertising
• Digital Media
• Integrated Marketing
• Digital Marketing
• Crm
• Sem
• Media Planning
• Atlas
• Marketing Strategy
• Media Buying
• Digital Strategy
• Online Marketing
• Social Media